About the Brand Identity

Identité is a French brand of hair products based on natural ingredients founded in Canada in 2025 , with a simple but powerful mission: to allow everyone to fully embrace their natural texture .

Inspired by beauty rituals from different cultures and driven by modern values ​​of inclusivity, ecology and authenticity, Identité offers a range of products composed of active ingredients of natural origin, specially formulated for all hair textures.

Our treatments are designed to nourish, strengthen, and enhance without compromising on composition or your values. Each formula is herbal, organic, cruelty-free, eco-friendly , and developed with respect for hair health and the planet.

Identity is more than a hair routine. It's an act of self-love, a return to the essentials, a rejection of imposed standards. It's an invitation to "embrace your identity," proudly, freely, and naturally.

🌿 Respect the nature of the hair

Our philosophy

At Identité , we believe that every curl, every frizz, every strand has a story. Our formulas are designed to nourish, strengthen, and enhance hair , without ever transforming it. No more compromises: your hair deserves care that lives up to its natural beauty.

✨ The ancestral power of Chébé

The ingredient at the heart of everything

Used for centuries by the women of Chad, Chébé is a plant treasure recognized for its exceptional virtues: stimulation of growth, protection against breakage, long-lasting hydration . At Identité, we have chosen to promote it in modern and ethical care.

🌍 Natural, ethical, proudly you

A committed brand

Identity is more than just a skincare brand. It's a commitment to purity, the environment, and self-affirmation . Our products are eco-friendly, cruelty-free, and uncompromising on quality . Because embracing your identity also means making conscious choices for yourself and the planet.