Do not sell or share my personal information

As detailed in our Privacy Policy, we collect your personal data from your interactions with our website, including through the use of cookies and similar technologies. This information may be shared with third parties, including advertising partners. We do this to show you ads on other websites that are more relevant to your interests and for other purposes detailed in our Privacy Policy.

We understand that sharing personal data for targeted advertising purposes based on your browsing may be considered a "sale," "sharing," or "targeted advertising" under the privacy laws of some U.S. states. Depending on where you live, you may have the right to opt out of these activities. If you wish to exercise this right, please follow the instructions below.

If you visit our website after enabling the Global Privacy Control opt-out setting, depending on where you live, we will consider this as a request to opt out of activities that may be considered "selling" or "sharing" personal information or any other use that may be considered targeted advertising, for the device and browser you used to access our site.

🌿 Respect the nature of the hair

Our philosophy

At Identité , we believe that every curl, every frizz, every strand has a story. Our formulas are designed to nourish, strengthen, and enhance textured hair , without ever transforming it. No more compromises: your hair deserves care that lives up to its natural beauty.

✨ The ancestral power of Chébé

The ingredient at the heart of everything

Used for centuries by the women of Chad, Chébé is a plant treasure recognized for its exceptional virtues: stimulation of growth, protection against breakage, long-lasting hydration . At Identité, we have chosen to promote it in modern and ethical care.

🌍 Natural, ethical, proudly you

A committed brand

Identity is more than just a skincare brand. It's a commitment to purity, the environment, and self-affirmation . Our products are eco-friendly, vegan, cruelty-free, and uncompromising on quality . Because embracing your identity also means making conscious choices for yourself and the planet.